Human knowledge is advancing at an amazing pace. Sometimes new technologies capture our imagination, for example whole genome sequencing, nanoparticles or robotic surgery. Sometimes the advance is more subtle, like software to sort through vast data or a better understanding of how two proteins communicate.
These breakthroughs are good news we all want to share and too important to communicate poorly. Whether the medium is an article, press release, white paper, blog post or tweet, the writing must be clear, concise and dynamic. It’s not enough for the audience to simply understand the breakthrough, they should be excited.
At Baxt Communications, we take technical scientific and medical advances and translate them into compelling narratives. We want everyone to understand the significance of a discovery and walk away thinking: That’s just cool.